Video SEO

How Can I Get My Videos to Click Through to my Site Instead of YouTube?

One of the biggest frustrations I repeatedly hear expressed by online merchants who use videos to help market their products is "How can I get the video embedded in my site to rankin Google and cick through to a product page instead of taking my traffic to YouTube?"

The answer is pretty simple. Embedded YouTube videos on your site will never outrank that same video's "home" location, which is YouTube, not your Website.

The only way to get your video content to rank in Google and have it click through to your site is to serve up the videos from your site or from one of a small group of 3rd party video hosting providers like Wistia, Vimeo Pro, Brightcove or Viddler. Do it right and you can it an SEO home run with you video content.

Here are some comprehensive posts on Video SEO that contain lots of helpful links that should put you well on the path to success:

How to Make Video Transcripts in Wistia Toggle On and Off

Creating a Video SEO Strategy Is Hard - But Worth It!

 

 The images below are archived here in anticipation of an upcoming blog post: