Saturday, January 12, 2013

Calculate ROI for Page Speed Optimization SEO Projects

Calculating ROI for your proposed SEO project can sometimes be the hardest part of putting together a solid proposal. Here's a handy spreadsheet that you can use to calculate potential ROI for a page speed optimization project. The formulas used in this spreadsheet were based on research completed by the Page Speed experts at SpeedProfs.com and published in this blog post.

ROI Calculator for Page Speed Optimization (Excel)




Not sure how to find out your page speed? Try Google's PageSpeed Insights tool, Pingdom's Full Page Test Tool, or Hubspot's Marketing Grader. There is also a speed tester at the very top of the aforementioned blog post at SpeedProfs.com.