It was such a delightful surprise to find out that Avinash, someone who I've idolized for years, would be a speaker. Let me tell you, he did not disappoint...one of the most impassioned and entertaining presentations I've ever heard, anywhere, ever.
So, knowing that Moz would be sending out another survey this year, I had already been thinking about who I'd most like to see and hear speak at MozCon 2014. Here's my list. It's in no particular order, but hopefully it inspires you to check these people out because they all bring something different to the table.
Plus, at the end of this post is a survey. Vote for your favorite on this list or write in some suggestions of your own. I'll publish the results on my blog and send it on to the folks at Moz!
Brian Solis - Brian is the author of Engage and The End of Business as Usual. He has his finger on the pulse of how people, indeed all of humanity is becoming part of the digital world. His insights are interesting, thought-provoking and would add a great element of discussion to Mozcon. What I really like best about Brian is he seems to be a keen observer. His mental notes about how different people, cultures and countries are interacting with the Internet are a good reminder (especially for Americans) that other countries are leading the charge...and they probably aren't who you think they are.
Nancy Duarte - Nancy is the goddess of how to create a masterful presentation. Putting together a presentation that goes beyond bullet points and actually elicits emotions and creates connections with our intended audience is crucial to being able to win over the hearts and minds of people we hope to influence. One of the recurring themes at this year's and even last year's MozCon was how to perfect a pitch and get the budget for projects. With presentation skills as crazy good as Nancy's, I imagine achieving those things might be a whole lot easier.
Manish Chowdhary - This is more of a personal recommendation. Manish is the founder and CEO of GoECart.com, a very interesting eCommerce platform. He has presented to my company about 5 times now as we are considering GoECart for a complete "re-do" of our Web store. His passion and knowledge about a company and industry he clearly loves is inspirational and an example of what startup CEOs must learn how to do in order to build their businesses.
Ginny Redish - Goddess of conciseness and beautiful writing on
the Web. May we all aspire to convey our thoughts in a digital world as well as Ginny can do it. She could teach all of us "verbose" marketers a lesson or two. It is only fitting that what I say here is concise and encapsulates what Ginny is capable of sharing at an event like MozCon: She's awesome.
|Waiting for Your Cat to Bark|
Bryan & Jeffrey Eisenberg like David Meerman Scott are great advocates of new media and how the Internet and the ability for consumers to collaborate has turned marketing on its head. Their book, Waiting for Your Cat to Bark is an informative and entertaining read, and most noteworthy is the fact that these brothers managed to get their books on the New York Times Best Seller list without going through traditional media channels.
|David Meerman Scott|
David Meerman Scott - To me at least, David is the father of new media marketing. It's no coincidence that his flagship book is titled The New Rules of Marketing and he was one of the first to communicate how consumers are now the ones in control. His book might be considered "old" now but there are a lot of people who attend MozCon that probably need to convince their companies to wake up and smell the customer reviews (if they've even gotten this far)! I also just discovered that a new 4th edition of the book is now out an I would suggest to anyone who's never read his stuff, or who has the older edition, to step up and buy the new version.
Hugh MacLeod - Hugh is one of my all-time favorite cartoon artists and I think it's super cool that he also owns a vineyard. I
want him to come to Mozcon and draw a cartoon for the MozCon 2014 t-shirt and go out and drink wine with all of us...and of course share his quirky bent on the world, marketing and how ridiculous we all are.
Marty Neumeier - As far as I'm concerned, absolutely everything you need to know about great branding you can learn from Marty's two books: The Brand Gap and Zag. Both of these you can read in a few hours and take weeks, months or even years to absorb. I think his ability to concisely communicate amazing information would make Ginny Reddish very happy. He strikes me as a guy with guts. I admire that. I'd love to hear him speak.
Seth Godin is one of those authors and inspirational people that I just feel like I want to have the chance to meet at least once in person. His fire is clear. His passion is unquestionable. He is without a doubt a thought leader and deserves that title. Yet, somehow, I don't know that he would call himself that. He would probably "Zag" and choose something far more unique and provocative!
Robert Cialdini - I started reading the revised version of Influence: the Psychology of Persuasion just two days after receiving a free copy from Wil Reynolds at MozCon 2013. I couldn't put it down. If you are a marketer and you haven't read this book, you need to go to your computer right now (oh wait, you're already there! lol) and just go to Amazon and order a copy for God's sake. Plus, he's a professor at ASU where I did my Master's degree in music, so that gives him bonus points in my book.
Now it's your turn. Take the survey. Cast your vote or suggest someone who's not on my list:
What do you think of my list? Leave a comment!