Spend 5 Minutes on One Easy Lesson That Will Save You Thousands of Dollars in Google Adwords
Read This Post - Identify Your Negative Terms & You'll Save Thousands in Google Adwords!
I know many of us have a love hate relationship with Google. I am the same. One minute they are giving you a genius free tool like Google Analytics and the next minute they are trying to convince you there's a party going on at Google+, when everyone's really still on Facebook.
This week I had the pleasure of speaking with Megan at Google. She's on the Google Adwords support team. I've been doing Adwords a long time, so I was pretty confident that my keywords were good and that my campaigns were well-organized. She even gave me a compliment and said my campaigns were the best she'd seen in over a month...cool!
However, there was one thing, she said, it seemed I had missed....negative keywords.
She was right. I knew about negative keywords. I am working in a pretty tight niche, so I really didn't think to worry about it. It wasn't quite like my last project for a company called "Kingdom." There, we actively added terms like "Magic Kingdom" to our negative keywords list because we weren't selling anything Disney-related and we certainly didn't want to pay Disney's pay-per-click prices for traffic that wouldn't find anything relevant to Disney Worl on our site.
What Megan showed me next blew me away....
Follow me and I'll show you how to identify all the keywords you need to add to your "Negative Keywords" list in your Google Adwords campaigns.
- Login to Google Adwords
- Click on the "Keywords" Tab
- Set your Date Range for "All Time"
- Click on the "See Search Terms" drop down box and select "View All" [Screenshot]
- Voila! You are now taken to a list of keywords real people typed into Google that triggered your add
- Survey the list, and check the box next to any words you feel are irrelevant or should trigger an ad
- Scroll back up to the top of the page and click the "Add as Negative Keyword" box [Screenshot]
- Voila times two! You wil now see a red "Excluded" icon next to the words you selected
Don't worry, if you change your mind later and want to reactivate some of your negative keywords you can. Just click the checkbox next to your terms and select "Add as keyword." Want to see something REALLY interesting? Try downloading the list into an Excel spreadsheet and add up how much you've spent paying users to click on the keywords you've now identified as "negative." That total is how much money you've wasted on irrelevant clicks up until now.
Hi Dana,
ReplyDeleteYou're absolutely right about the incredible amount people waste on AdWords. Our recent guest webinar speaker Perry Marshall likes to call it the AdWords stupidity tax, and I think it's less about us being uninformed, but more so like AdWords was made so Google can make more money.
By not implementing all these negative keywords, you're in turn filling Google's coffers - but why be retroactive when you can be preventative? While digging through past mistakes and brainstorming is nice, it's not very effective. You can automate negative keyword suggestions/suggest really good negative keywords by using WordStream's PPC Advisor or keyword research suite.
On the flip side, I've also that "queries-that-triggered-AdWords" list to look for good SEO content and it's a keyword goldmine. If you're interested on a guest post for said topic, feel free to contact me via vpan at wordstream period com.
-Victor
*I've also used that*
DeleteAh, sorry for racing through, my mind was thinking too fast for my fingers.
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