Google Related Searches - No They Are Not Gone, They Just Moved

Okay all my fellow SEOs who have your panties in a wad. Sit down and have a listen.

On April 1st I posted in the SEOMoz Q & A that I was no longer seeing "Related Searches" as an option. I stomped my feet and pouted and no one really cared becase, apparently, most everyone was still seeing it at that point.

I have news for you. Google Related Searches Have Not Gone Away!



They have just moved.

They are now located at the bottom of the Page 1 SERP. Voila! Problem solved...and now, it's just there. You don't have to jump through extra hoops. Thanks Google???? . :-)

Here's a screenshot of where the information is now:

How to Set Up Remarketing Campaigns in Google Adwords!

1. Navigate to Google Adwords “All Online Campaigns”
2. Click the “Display Network” Tab
3. Click the “Interests and Remarketing” Tab [Screenshot]

4. Select your desired Ad Group

5. Define Your placements – Don’t allow Google to select “All”

6. Leave the default setting to “Show ads only on these placements.” This will control impressions and help keep costs under control. If you decide you want to widen the scope because you are getting too few impressions you can change this later.
7. Select the appropriate targeting topics for this specific Ad Group and again, leave the default
8. Add your remarketing lists to your Display Network inventory – At first, you will want to add all available remarketing lists because they are so small. When they get bigger, you will want to revisit this and perhaps segment them or make other adjustments.
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9. Select any gender and/or age demographics you would like to select for remarketing.
If you set up remarketing and have questions, comments or suggestions I'd certainly love to hear them. Please leave me a comment. I pay attention to these and will answer every single question!