Current Job Title:
As of right now, the sign on my door at work reads: Dana Tan, SEO Strategist. I've always liked the way it sounded. Until this year, I felt it was an accurate reflection of exactly what I do every day. Then, this happened:
|SEOMoz rebrands as a company to Moz|
For me, it's maybe something that's forcing me to come full circle. You see...
I started out on the Internet as a Marketer
Back in 2004, I was a member of a site that had a similar business model to InBoxDollars. People joined and were incentivized to try offers and services from a wide array of advertisers. One day, I got an email from the site owner saying the Website was for sale. I bought it for $500. I didn't know anything. I didn't even know what HTML was. But I was fascinated. What followed were many 19-hour days as I taught myself how to Webmaster a site, basic coding skills, everything. In those days, there weren't big communities of people doing what I did. It was a lot of trial and error...and there were a lot of errors. But, in those first three years, miraculously, I actually made a lot of money. More money than I had ever made in previous career as a classical musician, which, I realize, probably isn't saying much!
In 2009 Full Sail University Became the First Accredited Institution to Offer a Master's Degree in Internet Marketing
Most People Think Internet Marketing is Multi-Level Marketing
Being Called an SEO Seemed Way More Reputable then Being Called an "Internet Marketer"
After I graduated from Full Sail, my boss wanted to give me a raise and a new title. She let me pick the title. After some thought and consulting with a bunch of classmates and colleagues, I settled on "Brand Manager & SEO Strategist." No long after being promoted, I was hired away by one of my former company's competitors purely for my skills as an SEO. Consequently, "Brand Manager" was dropped and "SEO Strategist" became the new title, one a retain to this day...but maybe not for much longer.
Does "SEO Strategist" Really Reflect What I Do Every Day...Any More?
As an in-house SEO and part of a very small marketing team of 4, I wear a lot of hats. I manage Paid Search, I write content, I build links, I write press releases, transcribe YouTube videos, I monitor brand mentions and social media, I create ads, write a lot of tags, I track everything like a maniac in Google Analytics and I am constantly chasing down technical problems with an ancient (and I do mean ancient...1996!!!) Web platform via Google Webmaster tools and Screaming Frog. SEO seems to me to now really be all of that. Like, it's impossible to do anything competently as an SEO without doing this broad spectrum of tasks. The only things other than link building & content creation that seem to fall into "pure SEO" is keyword research and rank tracking. But these last two things really only comprise about 20% of my day.
Yeah, it's sounds an awful lot like I do "Internet Marketing" doesn't it?
So here' my question to all of you SEOs, former SEOs, SEMs, Marketing Managers, Webmasters and Internet Marketers our there. What is the best, most descriptive title for someone who does what we do? Here are my ideas:
- Search Marketing Strategist
- Internet Marketing Technologist
- Search Marketing Director
- Internet Marketing Director
- Web Marketing Strategist
- Web Marketing Director
- Online Marketing Strategist
Do you have a cool, descriptive title that does an excellent job of encompassing what it is you actually do? I want to know what it is. Please share it in the comments!